Personalized Referral Service
for Senior Living Options



We are on a mission to provide families the support Lisa needed on her own journey as a family caregiver.

In 2005, Lisa’s father was diagnosed with Stage 3 Lymphoma, and her mother was in the early stages of vascular dementia. She assumed the responsibility of family caregiver, learning how to advocate for her father in hospital settings and becoming the full-time caregiver to her mother when her father passed away in 2006. During this period, Lisa’s husband started having mild seizures impacting his short-term memory. Dismissed by neurologists as a seizure disorder, he was diagnosed with Young On-set Alzheimer’s in 2012 at age 63, many years after he started showing symptoms. Her roles as the family caregiver as the child and the spouse provide her with an intimate understanding of the path her clients face. Her personal Alzheimer’s journey has made her an advocate for families facing the same fear, uncertainty, and confusion surrounding the onset of symptoms and the search for senior living options to accommodate a new and different lifestyle.

Jenna joined Gently Guided in 2022 after five years as a housing advocate for homeless senior veterans. In her role as a case manager for a nonprofit veterans service organization, she helped seniors find a safe place to land no matter what the situation was and worked with them to keep their housing. Like Lisa, she has played the role of family caregiver for her mother, sister, and father-in-law.

We are based in Pasadena, and our expertise is placement in the San Gabriel Valley and Greater Los Angeles. We have established connections and experience with virtually every quality care facility in the area. We collaborate with trusted colleagues for senior placements throughout Los Angeles County and are able to connect families to senior placement specialists across the country.

We have a reputation for compassionate and personalized senior placement services, and many families we work with refer us to their friends and family. Families also find us through professional referrals by attorneys, fiduciaries, geriatric care managers, and even other senior care professionals.

Our Commitment

Deeply Dedicated to Families
We are advocates for family caregivers and dedicated to improving the quality of life for the whole family. We treat your family as we would treat our own.

Dedicated to Concierge-level Service
We’ll work closely with you on all the “ins and outs” to help make the transition easier with senior placement options specifically tailored to your family. Our compassionate process and authentic focus on your needs help us find you the best fit.

We will also connect you with additional resources throughout the process, such as accessing the Veterans Aid & Attendance Benefit, Elder Law Attorneys, Home Care, Home Health, Hospice Companies, Moving Companies, Family Support Groups, and more.

Providing Peace of Mind
We believe every senior should have a gentle and loving transition to a safe place with the best quality of life tailored to them. We work with only the best senior living options.

Our referral partners are licensed and vetted by the highest criteria, we know their operations inside and out, and have read their state inspection reports. We are mindful of placing your family member in a safe place that matches their level of engagement.

Helping Families Thrive
A family caregiver’s responsibilities can be seriously isolating and overwhelming and ultimately become detrimental to their health. Once your loved one is in the right place, they will be able to thrive in an environment that best suits their needs and unique personality. As their care needs are provided, you will find yourself with a bigger support team and able to return to your role as daughter, son, or spouse.


Gently Guided, LLC is committed to helping families and their loved ones find senior living options that provide security, safety, quality of life, and peace of mind.It is our promise to provide personalized service with the utmost integrity so that each family knows that we care by instilling trust, connection, listening, education, and authentic focus to their needs.As a team, we will celebrate our successes and thrive on discovery to continue to expand our knowledge and expertise. We believe in setting examples of mastery and excellence, balance and self-care in order to provide healthy, endearing moments and futures for ourselves and our families.